Capitalizing on the Summer Surge: Acrebook’s Strategic Guide for Peak Leasing Success

The summer leasing season isn’t just busy — it’s critical. With families relocating before school starts, students preparing for a new academic year, and job seekers chasing opportunities, this is the most active period of the rental cycle. At Acrebook, we help property managers, leasing agents, and multifamily owners streamline operations so they can seize this opportunity with confidence. Here’s a comprehensive strategy built from industry best practices and refined through real-world success.

1. Curb Appeal and Unit Readiness: First Impressions Drive Leases

✳️ Exterior ExcellenceYour property’s curb appeal is its first sales pitch. Ensure:

• Fresh landscaping and trimmed greenery
• Clean entryways and pathways
• Well-lit, secure common areas
• Fresh paint and visible, clean signage

✳️ Interior ReadinessVacant units must be "show-ready":

• Deep cleaned from ceiling to baseboard
• Fresh paint where needed
• Functioning appliances and fixtures
• Staged (even modestly) to create a warm, livable feel

Acrebook Tip: Our virtual assistants can coordinate make-readies, vendor scheduling, and inspection tracking across platforms like AppFolio or Buildium.

2. Empower Your Leasing Team: Tools, Training, and Support

🧠 Knowledge & Training

Your team should be experts on:

• Each unit and its amenities
• Local school districts, transport options, and neighborhood perks
• Ethical leasing practices and fair housing compliance

🧰 Tools & ResourcesEquip your team with:

• Brochures, flyers, and digital leasing kits
• Real-time availability updates
• Integrated CRM and leasing dashboards for tracking and follow-ups

🎯 Motivation & Accountability

• Clear performance goals
• Incentive programs
• Daily/weekly check-ins and support

Acrebook Support: From onboarding assistants to helping maintain CRM hygiene, we keep your leasing ops lean and effective.

3. Sharpen Your Marketing Strategy: Visibility Equals Velocity

🎯 Targeted Messaging
Tailor your ads and landing pages to resonate with:

• Families looking for school districts
• College students needing flexible leases
• Pet owners, remote workers, and relocation clients

📸 High-Impact Visuals

• Professional photography for every unit
• Updated photos after turnovers
• 360° virtual tours and video walkthroughs

🌐 Multi-Platform ListingsSyndicate listings across:

• Zillow, Apartments.com, Realtor.com
• Facebook Marketplace, Instagram, Craigslist
• Your website, Google Business Profile

Acrebook Tip: Let us handle your listing syndication updates so every platform is accurate and up-to-date — automatically.

4. Leasing Workflow Optimization: A Real-World Example

In one case, a New Jersey-based owner managing 1,800+ units used our support to streamline their summer leasing.

Weekly Process:

1. Run reports on lease expirations (within 75 days) via Yardi/AppFolio
2. Send renewal notices to each tenant
3. Follow up until 30 days before lease end to confirm plans
4. Offer incentives (e.g., half-month rent credit) to encourage renewals

🎯 Result: Improved retention, reduced turnover costs, and predictable occupancy

If a tenant doesn’t renew:

• Immediately update PMS with unit specs, new rent, amenities, and new photos
• Push the new listing out across 40+ syndicated platforms
• Begin marketing before the unit is vacant to reduce downtime

5. Maximize Online Listings for Impact

🏠 Visual Content

• Replace outdated images
• Add photos of upgrades, amenities, and community features
• Use video reels or 3D tours

💲 Pricing Clarity

• Clearly list rent, deposits, utilities, and any fees
• Promote current specials (e.g., "first month free")

🔍 Complete Amenity Lists

• Stainless appliances? In-unit laundry? Smart home features?
• Community amenities: fitness centers, pools, co-working lounges
• Pet policies and parking options

6. Property Management Software: Centralize and Syndicate
Your PMS should be the single source of truth. Platforms like AppFolio, Buildium, and Rent Manager offer automatic syndication to:

• Zillow, Trulia, Redfin
• Rent.com, ApartmentGuide
• Craigslist, niche regional platforms

Benefits:

• Instant updates across 40+ sites
• Accurate, consistent information
• Massive time savings

Acrebook Services: We update your PMS with new photos, pricing, and promotions — saving your team hours weekly.

7. Respond to Inquiries Faster with Multi-Channel Coverage

Modern renters use every platform — and expect instant responses.

🌍 Channels We Support:

• Email
• Text/SMS
• Phone calls
• Zillow or Apartments.com in-app messages
• Facebook Messenger & Instagram DMs
• Property-specific chat tools

Acrebook Assistants monitor and respond to leads across all channels, so no inquiry slips through the cracks.

8. Pre-Qualify Leads: Don’t Waste Showings

Save everyone time by clarifying upfront:

• Minimum credit score (e.g., 600+)
• Income requirements (2.5–3x rent)
• Eviction history
• Voucher programs (e.g., Section 8) — accepted or not
• Pet policies, restrictions, and fees
• Application fee disclosures
• Included vs. tenant-paid utilities

Bonus: Our team can run these checks or walk applicants through screening criteria before they book a tour.

9. Showings: Agent-Led, Self-Guided, or On-Demand

Whether it’s via:

• Agent-led appointments (scheduled via Google Calendar or PMS)
• Self-guided lockbox showings
• On-demand platforms like Showdigs or ShowAmi

You need:

• Timely confirmations
• Property access instructions
• Reminders for ID, pre-qualification, and tour etiquette

10. Application Review & Tenant Vetting

🧾 What to Check:

• Full credit report (not just score)
• Background check for criminal activity
• Eviction search
• Verification from previous landlords
• Employment verification & income proof (pay stubs, W2s, bank statements)
• Valid government-issued ID
• Pet details (breed, vaccination, fees)
• Voucher documentation (if applicable)

Acrebook can help with application processing, document collection, and CRM updates — freeing up your leasing team for closings.

11. Move-In Process: Onboarding Your New Tenant
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• Lease Preparation: Ensure terms, rent, deposits, addenda, and policies are correct
• Collect Deposits and First Month Rent
• System Update: Mark unit as leased, update CRM/PMS
• Deactivate Listings: Remove from Zillow, Apartments.com, website
• Move-In Inspection: Use checklist + photos/videos
• Welcome Packet: Utility info, emergency contacts, community guidelines
• Key Handoff: Final step to a seamless onboarding

Ready to Dominate This Leasing Season?

Acrebook supports property managers across the country with:

✅ Real estate virtual assistants
✅ Listing management & syndication
✅ AppFolio/Yardi/Buildium operations
✅ Marketing & lead follow-up
✅ Tenant screening & leasing workflows

Let us handle the backend so your leasing agents can close more leases — faster.

📞 Call 1-866-978-5997
📩 Email [email protected]
🌐 Visit www.acrebook.com